A Solopreneur's Guide to Starting, Building and Marketing a Successful Digital Agency​

Dear Digital Business Owner, Home-based Solopreneur and everyone else in the digital trenches trying to build a successful online business:

In a way, I feel like I’m writing this to the younger version of ME who started in this business over two decades ago. That version of me was always looking for “an easy button.” It wasn’t that I was lazy. I wasn’t. My business just seemed to lack all the necessary elements my local competitors seemed to have. 

Nice office? Didn’t have it.

Ad Budget? Didn’t have it.

Experience? Didn’t have it.

Sharp looking website? I didn’t have that either.

How do you get around, past or through all of that? On top of that, others in my industry really seemed to be crushing it. Meanwhile, I was bootstrapping my way forward, making “micro-steps” in terms of progress. What I didn’t realize at the time was that I was trying to build a business following the old, offline agency business model. That was a business model that required a significant overhead and a lot of moving parts to work properly.

I kept moving forward, though, until one day it hit me. What I was building was slowly sucking the life out of me. It felt like I was fighting for every single dollar I was making.

So, there I was. Building something (or at least trying to) that I was already growing to hate. Let me fill in a few blanks. My first “agency experience” occurred a decade earlier, way back in 1988. I was a young buck, entering the real world. What was that like? Busy, stressful, miserable, etc. For every project that came across my desk that I enjoyed, there were several others I totally hated. I’d sit in the agency’s parking lot every morning, waiting until the very last minute to punch in. At lunchtime, my girlfriend would visit me and we’d sit in my car together eating sandwiches. I squeezed every last second of freedom out of my lunch break before going back inside.

Most of the people who worked there were as unhappy as I was. The only thing was, they’d been in the industry for years already. I saw a future that I didn’t like.

So I quit.

Don't Build What You Can't Maintain

A decade later I found myself building the same kind of “beast” I’d escaped from in the late 1980s. I thought it would be totally different being the boss. It wasn’t. I was just eating a different flavor of BAD.

It would have been great if the circumstances played out like a movie. The kind where some kind of “secret” or magic “formula” is discovered that transforms everything overnight. Instead, I was one of the many digital pioneers, trying to strike gold (even copper would have been fine) in the early days of the Internet. There weren’t any well-traveled paths for me to follow. So, I created my own. I learned how to develop a business model that was a good fit for me instead of getting caught up with what everyone else was doing.

I wanted to build the kind of business that would give me the freedom of solopreneur with the earning power of an agency. I wanted to have a life that wasn’t business 24/7. I needed more than just knowledge to build what I wanted to build. I needed wisdom. To quote from the original Book of Wisdom –

“Any enterprise is built by wise planning, becomes strong through common sense, and profits wonderfully by keeping abreast of the facts. A wise man is mightier than a strong man. Wisdom is mightier than strength.” (Proverbs 24:3-5 TLB)

What's Different About This Course?

I know some people out there see all this course/success stuff as little more than recycled bull-droppings. They consider people like me to be dream-merchants, making a few bucks off the struggles of the naive and desperate. The truth, however, is that everything in life worth doing starts with some kind of dream or vision for the future. But the reality that brings us back down to earth is that – many of the traditional ways forward are a really bad fit for a lot of us. 

There’s nothing wrong with building a traditional agency business model – if you have the right internal makeup for it. I didn’t.

So, I set out to build something that, taking all of the other factors into consideration, could stand the test of time.

Something that wouldn’t lead to burn-out.

Something that wasn’t a continuous struggle.

And yes, something that would provide the financial freedom to enable me to live a debt-free life.

The key was to build something that felt like “me” to me.

If you’re still reading – let me go out on a limb and say, this course is for you. Will there be risk involved? Yes. Are there any guarantees you’ll get rich? No. What I can guarantee is that (if I’m striking a chord with you right now) I’ll probably be a very good fit for you – to teach you this business model. In this course, I’ll take you behind the scenes and show you how this business model works, step-by-step. 

From the ground floor foundation and up. 

I can guarantee that I can give you what few others can. I’m talking about the methods, systems and strategies that have allowed me to succeed in the agency business for over two decades. I’ll readily admit, God has blessed my efforts over time and has given me the inward strength to keep going through the thick and the thin. Nothing came instantly. So, if you’re struggling, I can empathize with you 100%. I’ve lived this business each and every day since the late 1990s. 

This course was designed to strike the balance between giving you what you need to build out your entire plan and system, without simultaneously drowning you with information overload.

In this 10-Module Course You'll Discover...

How to Set Your Pricing & Create Offers that are Hard to Refuse

In the real world there are big clients, little clients and everyone in between. That's why I believe in creating products and services that appeal to all three income brackets. Once you learn this system, you'll be able to create multiple offers for prospective clients to choose from and close more sales as a result.

How to Create a Simple yet Powerful Business Plan & Strategy

I'm talking about the kind of plan that would attract real world investors. Even if you're not seeking outside investment, your solo-plan will ensure you have all the components in place to maximize your chances of success right from the start. I learned this lesson the hard way. Get your plan on paper.

How to Get a Small Fortune in Free Publicity for Yourself & Clients via the Mainstream Media

I'll show you how I've built a huge list of media contacts over the years and how to write a press release that can lead to a small fortune in free publicity - just like the big companies do. I've been on TV, Radio, in Magazines, Newspapers, Blogs, Online Media, etc. It's not a cure-all, but it sure can help. I show you how to do this for yourself AND your clients.

Outsourcing, Automating and White label Solutions

You can work on the business or you can work in it - full or part-time, it's all up to you. If you enjoy doing some of the work some of the time, you can set your own schedule and outsource everything else beyond that.

If you'd rather focus solely on sales and marketing, there are white label partners who will handle everything else for you. The key is, get all the pieces together on the front end, that way you'll be ready to promote, market and grow your business without repeated trial and error.

Get Clients & Keep them Happy for Years to Come

I'll show you my simple system that's stood the test of time (over two decades and counting!) You'll learn my personalized approach to marketing which includes building your personal brand.

Products and services may come and go, but your personal brand can be the driving force of your business for many years to come.

That's just scratching the surface

You'll also learn

  • How my contract works – ensuring that I always get paid, even if the client never gives me all the content needed to complete the job. In over two decades, I’ve always been paid! Your projects never have to languish beyond an acceptable time again.
  • How my "minimalist marketing plan" gets better results for me than the BE EVERYWHERE model that's popular today.
  • I'll show you the systems you can use to do the projects you enjoy while others handle the projects you don't. Scale the level that suits your needs without pressure and stress.
  • I'll share with you all the options that are available for you to scale your business without working yourself to death and burning out in the process.
  • The Story Behind the Scenes - how I'm currently using everything that I teach in this course and why. Remember, I'm not someone who "used to" run an agency in the past... I'm still doing it today over 20-years later!
  • Why I usually use VERBAL PROPOSALS instead of written ones to get key decision makers to say, YES - right there on the spot.
  • How to cold-call business owners, without having them HATE you. I'll give you the script - the actual "words I say" so you can sell without selling.
  • How I create simple videos to stay connected to my clients and build life-long friendships.
  • How to Create a Platform where you can regularly and consistently be seen, heard, or read. I'll also explain the psychology behind the content.
  • You'll get all the press release templates you'll need, plus the actual release I used to land my last TV interview when launching a new business.

Wait, there's more...

  • You'll get my "cold email" contact script/template (for those of you who hate video). I will show you what write and why on the 1st, 2nd and 3rd contact. Simply copy the template and make it your own.
  • You'll receive a copy of my contract, change order form and even a collection letter. The wording allows me to almost effortlessly pitch my monthly maintenance services.
  • You'll also have access to my private Facebook Group & Video sessions. I'll be sharing updates, ideas and ongoing info on an ever-changing digital landscape.
  • You'll receive a copy of my simple, SALES PROSPECTING MAP. This will allow you to put your very your own, easy-to-follow sales system in place almost immediately.
  • You'll learn how I sell my services using short, custom videos. You can even use free software for the entire process is you want.
  • You'll get my email subject lines, email intro text and simple closing lines. The whole process will be demystified and simplified for you.

Jim Galiano’s award-winning expertise, his guidance, and long experience in the industry are well known to professionals where he is respected as an author of e-books, a creator of Websites and a manager of sites that have power in the marketplace because of his navigation skills. He’s certainly brought our publication into the professional world of Internet publishing. We realized our creative potential through Jim Galiano and we value our relationship with him.

Marsha Fottler

Publisher, Editor, Columnist

I feel lucky to have met Jim. He has the right knowledge to propel his clients to the next business level. Jim is amazing to work with – he is knowledgeable, energetic, professional, motivating and honest.

He explains everything about your project in detail, and he makes the process (from beginning to completion) easy to understand. Jim is always available with guidance and reassurance. His company’s customer service is unmatched.

Gina Babcock


You'll Receive the Complete Training

Plus, plenty of downloads to help you

Is This Course Right for You?

I want to make sure this course is a good fit for you. Please review the information below before making your purchase.

Who is this course for?

  • Solopreneurs and Freelancers looking to scale without building a full-blown, time-consuming digital agency business.
  • Agency owners who are stressed out - investing a full-time effort into generating part-time profits.
  • Beginner to Intermediate Entrepreneurs who are looking to start, build and market a successful digital agency.
  • Veterans who've hit a ceiling and are seriously considering throwing in the towel.

Who is this course NOT for?

  • People wanting to scan and rush through all 10-modules - looking for their silver-bullet solution. Unless you're ready to think through the material on a deeper, person level, it probably won't help you.
  • Course collectors who haven't reached a place in their lives where failure is no longer an option.
  • Anyone who's made peace with the "fact" that they'll probably never be very successful or ever have very much money.
  • Anyone who can't leave their comfort zone behind them.


You'll Also Receive Access to a Private Facebook Group

The ongoing video training, live streams and more are posted here.

The Entire Package is Yours Today for Only